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British Flowers Week - A Fabulously Floral Week!

It's the middle of June and everyone has been in lock-down for 12 weeks. Weddings have been postponed, our floral world came to a standstill and we were all adapting to a 'new normal'. Then some good news came, a little glimmer of hope! Just in time for British Flower week, the flower market at New Covent Garden reopened.


What a treat it was to go and say hello to our supplier friends and wander amongst the flowers and foliage again. It's like we have all woken up from hibernation and in small steps we begin again.

What is British Flower Week?

British Flower Week is one of the best weeks in the flower industry's calendar. The annual event, founded by New Covent Garden Flower Market in 2013 was designed to shine a spotlight on the British Growers. The British Flowers Week Union Jack was created by Annie Tidyman from Columbia Road Press. A stunning pressed flower artist.


Looking back a few decades, in the 1970's florists only bought British grown flowers and foliage using what was in season at the time; whereas today many florists buy through the famous Dutch auctions where variety is vast. New Covent Garden Flower Market are working to raise the profile of using British flowers, supporting our countries growers and encouraging florists to buy British flowers.


What's in Season

The selection of flowers and colours is incredible at this time of year in June, especially the beautiful garden roses with their stunning heady scent and of course peonies, a bridal favourite which are at their absolute best right now. Huge, gorgeous blooms in all the tones of white, cream, pink, coral, red and burgundy. A splendid sight and so dramatic seeing hundreds of them on mass. Heavenly!

Another firm favourite is the sweet pea, a quintessentially British flower with a fragile texture and very delicate scent These mix so well with all the pretty meadow flowers which are still very much on trend for weddings next year too. There is just so much to choose from that you just want to have a little bit of everything!

At Bird Events we're used to being surrounded by flowers and foliage everyday so it's very strange for us to just see empty buckets for so many weeks. British Flower Week has been a joy and it's brought our little studio back to life!


Learning from our Industry Peers We have been keeping an eye on social media too for all the news of British Flower Week and watched the daily live posts from florists Simon Lycett and Shane Connolly who have done a fabulous job keeping us informed, entertained and we even got some great gardening tips. Now our seedling pots are homemade from old newspapers thanks to Simon Lycett's tutorial!


Our British Flower Week display

Florists are celebrating this week by creating some amazing designs at home. We have also displayed our own British flowers in the window for passers by to enjoy. Rich pink sweet williams and sweetpeas grown locally at Chiswick House & Gardens.



2021, A Bumper Year!

Although our wedding couples should be in full swing of celebration right now, they are patiently waiting to celebrate with their family and friends until next year when their wedding day can be the way they had envisaged and we will make sure it's extra special for each and every one of them. The wonderful thing about seasonal flowers is that they will all be back again next year and we will be so pleased to see them.


Watch our Workbench

During the lock-down we have made some pretty British Flower displays on our workbench which you can see on our Instagram and this weekend are excited to make a bridal bouquet or two for a celebration of "it should have been the wedding day today" for our bride to celebrate with her family while she waits for the new date to come around. It's the best reason in the world for a socially distanced party. Let the Champagne flow and maybe a little practice of throwing that bouquet!!

We have absolutely loved British Flowers Week with all the beauty it brings, so thank you @marketflowers for inventing a brilliant week in the floral calendar.


What a fabulous flowery week!


To find out more about our beautiful flowers, wedding planning and much more click here.



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